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Conversational messaging is a growing field, especially when it comes to commerce and customer service, and conversational platforms are a game changer. The Gartner report on “Innovation Insight for Conversational Platforms in Digital Commerce” dives into the state of conversational platforms today, their use cases, and challenges they face. Furthermore, they share their recommendations for businesses looking to expand their relationships with customers and how to move forward with Gartner’s insights from the report.
Innovation Insight for Conversational Platforms in Digital Commerce, Mike Lowndes, 16 January 2020
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