Campaign Automation Platform: data-driven communications
MyLINK MarketingPlatform is a communication automation system and CDP that supports SMS, email, and push notifications. Manage and use customer data to send standalone campaigns, or automate processes and reach your customers at the right time, on the right channel with a personalized message.
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Omnichannel marketing automation platform for all businesses and needs
Create engagement across multiple channels with one platform. Manage Email, SMS, web, app, and social media campaigns directly in your platform. Collect and utilize customer data in order to communicate with your customers based on their preferences, behaviors, and interactions with your business.
Succeed with your marketing and communication efforts using some of our features below:
- Dynamic content
- Dynamic feeds
- Segments
- Flowbuilder
- Splittest
- Tracking
Benefits of using an automation platform
Personalized communication
Marketing automation lets you use data to create personalized messages and engage customers at the right time based on their behaviors.
Increased ROI
Marketing automation boosts conversion rates and maximizes ROI by nurturing leads with targeted communication and automated workflows.
Improved customer journey
Build smart communication flows for email, SMS, and app push to boost engagement and enhance the customer journey with marketing automation.
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Email
A creative and user-friendly email automation tool
Offering an intuitive drag-and-drop email builder for the easy creation of captivating email campaigns and newsletters. Schedule campaigns, send standalone emails, or integrate them into tailored automation flows. Save time, enhance personalization, and boost ROI with improved conversions and sales, all with a streamlined, efficient approach to email marketing.
SMS
Automated SMS campaigns
Easily integrate SMS into your marketing and communication strategies with MyLINK MarketingPlatform. Personalize messages using dynamic data from various fields through the SMS builder. Seamlessly combine SMS and email marketing in a single, unified platform.
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App Push
Engage app users with targeted notifications via our Firebase integration
With our Firebase integration, you can send mobile notifications directly to your app users. Want to engage customers who haven't interacted with your email campaigns, send birthday messages, or offer free shipping to app users? Our Firebase integration allows you to segment profiles and reach them with targeted app notifications.
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Build personalized marketing automation journeys across channels
With MyLINK MarketingPlatform's FlowBuilder, creating marketing automation flows is simple and enjoyable. Easily set up personalized journeys triggered by actions like email opens, link clicks, or purchases. Build flows for welcoming new customers, reactivating leads, encouraging loyalty, and reducing churn, all designed to enhance the customer experience and boost conversions.
Data Tracking
Track user's behavior on your website and app
Learn more about your recipients and gather behavioral data with our tracking feature. It collects information from your website, webshop, or app, such as visited pages and abandoned shopping carts. Similar to Google Analytics, it works by adding a small script. Our platform lets you identify visitors and communicate with them through automated feeds, segmentation, and other built-in features.
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Facebook Lead Management
Boost lead generation with Facebook integration
MyLINK MarketingPlatform is integrated with Facebook Lead Ads which makes it easy for you to collect leads directly in to the system. This feature makes the sign up process convenient and is effective for collecting valuable data on leads. Continue to nurture your leads by adding them to a welcome flow, use your data to create segment and create custom audience to retarget your contacts with Facebook Ads.
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Get customer insights with data integration
LINK Mobility's automation platform simplifies data integration from sources like ERP, CRM, CMS, webshops, and POS systems. Get a full view of your customers' behavior and interests. Analyze shopping patterns, compare online and offline interactions, and track engagement to identify preferences.
Easily manage demographic, geographic, transactional, and behavioral data in a GDPR-compliant automation system. Use this data to create customer segments and deliver personalized, targeted content seamlessly.
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Integrations & APIs
MyLINK MarketingPlatform can easily be integrated with webshop systems, ERP systems, 3rd party lead generation tools and much more. Our prebuilt integrations enable you to send your data directly to the platform from your own shop or system.
Pre-built connectors
We have pre-made connectors for Magento, Shopware, Shopify, WooCommerce and more.
File connectors
We offer easy and efficient integration through file-connectors using FTP or sFTP.
API integration
We offer a full REST API as a standard part of our package. Please find the documentation here.
How can I use automated communications ?
A marketing automation system can be used for any business, of all sizes and over a wide range of use cases. The purpose is to get more accurate targeting, where you reach your customers based on their behavior and interactions with your brand. Get some inspiration on how to do it with our use case examples below!
Nurture and activate cold leads
Convert potential customers to paying customers by automating and streamlining the lead management process. Chasing cold leads is a time-consuming and expensive process. By warming leads with Marketing Automation flows, you can instead shorten the sales cycle and make the process more cost-effective.
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Welcome new customers with onboarding flows
Welcome new customers, members or subscribers with an onboarding flow where you tell more about your company and share important and useful information about offers, your products or services. Be sure to communicate with your customers to create engagement and keep the interest alive.
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Remind customers of abandoned shopping carts
Abandoned cart reminders are one of the most profitable and effective marketing automation feature you can utilize. Set up flows that trigger a reminder via email or SMS when your customers have filled the shopping cart, but have not completed the purchase. This type of messaging has high open and conversion rates.
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Send reminders for recurring purchases
Remind your customers to stock up on supplies with automated communication flows. This type of automation is perfect for businesses that sells consumables. Reach out at the right time, with the right message and take the opportunity to recommend other related or similar products to increase additional sales.
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Boost engagement and encourage loyalty
Apply Marketing Automation to communication with members of your loyalty program or customer club. Save time setting up creative campaigns and let the repetitive communication run automatically. Maintain loyalty and strengthen the relationship with personalized offers and messaging.
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Reactivate and win back inactive customers
Recreate engagement with your less active customers with the help of Marketing Automation. Set up flows to send personal and exclusive offers to reactivate your customers before they are at risk of churn. Inspire them with relevant content or advise them on functionality in your service or other products that may be of interest for the recipient.
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MyLINK MarketingPlatform Pricing
Choose the the plan that fits your business needs. Our plans are priced per month and includes unlimited email sendings.
Unlock the full potential of your business. Tailored for communication excellence and business growth.
Equip your business with the essential tools needed for success.
Arm yourself with advanced features to drive sales and elevate customer engagement.
Everything in our Business package with the added benefit of powerful & specific e-commerce functionalities.
Campaign automation platform with local expertise and support
Our top priority is providing local, market-relevant support! With our marketing platform, excellent customer service and proactive support are integral to ensuring your satisfaction and meeting your needs. Our expert teams across Europe understand your technical and commercial requirements and speak your language.
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Hear from our customers!
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OOO experiences more conversions and higher engagement!
"MyLINK MarketingPlatform has simplified both our marketing and handling of our users' data. In collaboration with our agency and LINK, the users' data from our Community App enters directly into the platform. Being able to choose between Push, SMS or Email means that we can reach users where it suits them and on their terms. We are now seeing more conversions and higher engagement than before."
Robert Pihl, Creative Director & Co-founder – Out Of Office:quality(95))
A constructive and responsive dialogue with the MarketingPlatform team
“The team behind MarketingPlatform are great at listening to us, wanting to learn from our experience with the platform and wanting to see improvements – putting it simply, we have a good and constructive dialogue.“
Nils Træholt, Co-founder – med24Marketing Platform FAQ
What is Marketing or Campaign Automation?
Marketing or campaign automation involves the use of software and technology to automate repetitive marketing and communication tasks. This includes activities like Email Marketing, social media management, lead scoring, lead generation, and more. It helps companies and organizations streamline their processes. Also, it helps to deliver personalized communications and engaging customer experiences.
What are the benefits of using a Marketing Automation system?
Marketing Automation provides a wide range of benefits. This includes improved lead generation, customer care, increased efficiency, higher ROI, better customer engagement and much more. It also helps companies track their marketing efforts and measure the effectiveness of their campaigns.
What type of businesses can benefit from a Marketing Automation system?
Almost all companies and organizations, regardless of size, industry or location, can benefit from Marketing Automation. It is particularly beneficial for companies dealing with a large volume of leads and customers, navigating complex sales cycles, managing high communication needs, and seeking to scale their marketing efforts without expanding their workforce.
How does Marketing Automation help generate leads?
Marketing Automation aids lead generation by automating the entire marketing process. This includes capturing leads through forms and landing pages and nurturing them with personalized, data-driven, and automated content. The channels for this engagement include Email campaigns, SMS Marketing, App push, and more. It also provides insight into potential customer behavior and helps identify qualified leads using LeadScoring.
What are the most important features in a Marketing Automation platform?
Some of the most popular features of a Marketing Automation platform are Email Marketing, SMS Marketing, lead nurturing, lead scoring, campaign management, social media management, form creation, CRM integration, data management, dynamic content, display of feeds in campaigns, analysis, and reporting.
Can I use my first-party data with Marketing Automation?
Yes, Marketing Automation allows you to leverage first-party data to create personalized campaigns and engage more effectively with your customers. It helps to increase the conversion rate and improve the customer experience.
Can I send SMS using MarketingPlatform?
Yes, you can! With MyLINK MarketingPlatform's SMS module, you can reach audiences in any country, enabling you to run SMS campaigns that engage customers across diverse markets. Unlike many other marketing automation platforms, MyLINK MarketingPlatform empowers you to extend your SMS marketing reach globally. As part of LINK Mobility Group, a global leader in SMS services, we give you the tools to maximize engagement and expand your business reach through SMS marketing worldwide.
Contact us
Would you like more information on how our communications products can help your business, or are you interested in receiving a tailored offer? Contact us today - we look forward to hearing from you!
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