Drive Retail Success With Loyalty Program and Marketing Automation

Illustration showing integration between MyLINK MarketingPlatform and Diller's Loyalty Program, highlighting features like campaign builder, automated workflows, personalized SMS offers, and dynamic customer engagement tools designed to boost retail performance.
author
Cecillia Sätermo2025-03-25

Estimated reading time: 10 minutes

Building customer loyalty has become a cornerstone for long-term growth and success for many eCommerce and in-store retail businesses and is no longer a “nice-to-have” but a necessity. Companies need more than just quality products – they need innovative ways to engage customers, build trust, and ensure repeat business.  

The integration of LINK Mobility’s Marketing Automation system with Diller, a cutting-edge loyalty system, offers businesses a powerful solution to achieve these goals. In this article we will explore how these two tools can work together to transform your customer loyalty strategy. 

The importance of a loyalty program

Acquiring new customers has become increasingly costly, with online advertising campaigns on Facebook, Instagram, and other third-party channels becoming more expensive and less effective. 

When a customer is identified, the stores do not need to spend on online advertising to get the same customer revisit the store as the store has an owned marketing channel through the loyalty program, with consent to have relevant and purchase-triggering dialogue with its customers – also when they are not in the store. 

The cost of acquiring new customers is simply too high if businesses do not focus on retaining and nurturing their existing customer base. 

Infographic comparing customer acquisition through paid channels like Google, media, and social media with customer retention via a loyalty program. The left side shows high costs and anonymous one-time shoppers, while the right side shows how Diller's loyalty program collects consented customer data, analyzes purchase behavior, and uses marketing automation to turn one-time buyers into loyal customers.

Why loyalty programs matter in retail and eCommerce

Loyalty programs have evolved beyond simple points and discounts. They are now essential for collecting data, engaging customers, gathering insights, and fostering a sense of community. A well-designed program encourages customers to return, spend more, and even act as brand ambassadors.

To maximize their potential, loyalty programs must be seamlessly integrated with marketing and communication efforts. Connecting them with omnichannel touchpoints like SMS, email, and mobile apps keeps customers engaged across their journey. By leveraging personalization and automation, brands can drive repeat purchases and strengthen customer relationships.

Illustration representing customer segmentation and engagement in a loyalty program, featuring user icons, communication channels like email and SMS, a pie chart, and bar graph indicating growth through personalized campaigns and data-driven marketing.
Illustration of a customer interacting with a loyalty program, featuring a shopping bag with a discount tag, a gift box, a percentage coupon, and a growth bar chart symbolizing increased sales and customer retention through reward-based marketing.

How loyalty programs bring value to your customers

For end-customers, loyalty programs offer significant advantages that enhance their shopping experience and foster stronger relationships with their favorite brands. Members gain access to personalized rewards and exclusive benefits, such as discounts, early access to sales, or special promotions tailored to their preferences and shopping habits.

These programs also provide convenience, with features like digital rewards tracking, instant redemption of points, and seamless integration across online and in-store shopping. Additionally, loyalty programs create a sense of belonging and value, as customers feel recognized and appreciated for their continued engagement with the brand, transforming regular transactions into rewarding experiences.

The power of MyLINK MarketingPlatform and Diller

MyLINK MarketingPlatform is a robust Marketing Automation tool that helps businesses manage multi-channel communication, personalized campaigns, and customer insights. Complementing this, Diller specializes in creating tailored loyalty solutions, featuring point-based systems, personalized rewards, and tools to foster deeper customer connections. The seamless integration between the two technologies makes for a powerful and easy to use sales and marketing tool. 

With seamless integrations to leading eCommerce platforms and POS systems, Diller enables businesses to unify customer data across online and in-store channels. This means that businesses can capture valuable customer interactions, from online purchases to in-store transactions, and feed this data directly into their loyalty program and MarketingPlatform campaigns. Through this integration, businesses can effortlessly combine loyalty data from Diller with MarketingPlatform's advanced campaign-building and automation tools. 

 

Visual of an automated SMS workflow in a loyalty program system. A condition checks for "Gold" member status, triggering a 10% discount coupon sent via SMS. On the right, a smiling woman receives the personalized message on her phone, representing real-time customer engagement and loyalty reward communication.

This synergy allows marketers to utilize rich customer data from Diller’s loyalty programs – such as purchase history, reward preferences, and behavioral patterns – to craft highly personalized SMS marketing and email marketing campaigns. Furthermore, the integration empowers businesses to build advanced marketing automation flows, leveraging triggers based on loyalty activities like points accumulation, tier upgrades, or reward redemptions. 

Screenshot of the Diller AI Companion interface guiding users through the creation of an SMS loyalty campaign. The tool helps select age groups, industries, and offers multiple SMS message templates for clothing retailers, showing how AI streamlines personalized communication and boosts customer engagement.

Harnessing the power of Artificial Intelligence

When a company applies AI to its data, they can see patterns and trends that help predict what might happen in the future. This means that they can give customers offers and advice that are more suitable for them. In this way, companies can create a better experience for their customers and make smarter decisions. By using AI on the customer data, the stores can improve the relationships with the members of their loyalty program. 

Launched in 2024, Diller AI Companion is an AI tool in the Diller app that helps customers to write creative and effective marketing texts. Diller AI Companion is available for free to all customers, with the development of a customized Diller AI Companion as an additional option. The more advanced Diller Copilot that uses Azure Open AI on the customers' database to analyze data better, will be available in 2025. 

The power of MyLINK MarketingPlatform and Diller is considerably strengthened with the use of AI, offering businesses even more powerful tools to engage customers and drive long-term loyalty. 

Screenshot of a visual flow builder in MarketingPlatform, showing a multi-step automated customer journey. The flow segments users based on purchases and gender, sending targeted emails or SMS messages to guide them through a loyalty program funnel using conditions, timers, and campaign triggers.

Key benefits and examples of use cases

The seamless connection between MarketingPlatform and Diller ensures that loyalty programs not only drive customer retention but also amplify the impact of every marketing interaction. Together, they enable businesses to foster lasting relationships, reward loyalty effectively, and drive consistent revenue growth. Explore how you could apply these tools for your business below.  

1. Enhanced personalization

By combining Diller and MyLINK MarketingPlatform, you can leverage loyalty data to create hyper-personalized marketing campaigns and automation flows. For example:

  • Use customer purchase history from Diller to send personalized product recommendations. 

  • Reward loyal customers with exclusive discounts or offers via email or SMS. 

Illustration showing lead segmentation and automated communication flow. Top section displays grouped users in a chat bubble and envelope, representing audience targeting and email marketing. Bottom section shows leads from ads and web forms being added to a list, followed by automated wait steps and triggered email or SMS messages, supporting loyalty program engagement.
Illustration of an automated marketing workflow combining leads from ads and web forms. Leads are added to a list, then receive SMS or email after a delay. The bottom section shows the use of third-party, behavioral, and demographic data to personalize loyalty program communication via email, SMS, and mobile apps, with icons representing user engagement and rewards.

2. Seamless multi-channel communication

MyLINK MarketingPlatform supports outreach channels for email, SMS, and push notifications. With Diller data feeding into MarketingPlatform, you can: 

  • Notify customers about their points balance or rewards via their preferred channel. 

  • Send reminders for expiring rewards or exclusive events, ensuring customers stay engaged.  

3. Improved customer retention

Automated workflows allow you to nurture customer relationships. For instance: 

  • Create a “Welcome Back” campaign triggered when a lapsed customer makes a new purchase. 

  • Set up tier-based rewards notifications, encouraging customers to reach the next level of your loyalty program. 

Illustration showing an automated re-engagement flow where leads from ads and web forms are added to a list, followed by a timed email or SMS message. A sample message offers a 15% discount with a "WELCOME BACK" code, demonstrating how loyalty programs use automation to reconnect with inactive customers.
Illustration of a data dashboard displaying loyalty program analytics, with bar charts, pie charts, and user segments shown on the sidebar. The visual represents customer segmentation, engagement tracking, and performance insights used to optimize marketing strategies.

4. Data-driven decision making

Both MyLINK MarketingPlatform and Diller offer robust analytics. Together, they provide a holistic view of your customers, allowing you to: 

  • Analyze which campaigns drive the most loyalty program sign-ups or redemptions. 

  • Identify high-value customers and target them with special offers.  

How to get started

Getting started with this integration is straightforward: 

  1. Consult with LINK Mobility: Our experts can help you understand how to connect Diller to MyLINK MarketingPlatform based on your business needs. 

  2. Define Your Goals: Determine what you want to achieve with your loyalty program and marketing efforts – whether it’s driving sales, increasing retention, or boosting customer lifetime value.

  3. Implement: Use MyLINK MarketingPlatform’s intuitive interface to set up marketing automation flows and campaigns that leverage your customer data in the Diller platform.

  4. Optimize Continuously: Use analytics from both platforms to refine your campaigns, ensuring they remain effective and engaging.

Elevate Customer Loyalty with MyLINK MarketingPlatform & Diller

The integration of LINK Mobility’s Marketing Automation system and Diller’s customer loyalty platform empowers retail and e-commerce businesses to take customer loyalty and engagement to new heights. By combining robust marketing automation capabilities with advanced loyalty program features, you can create memorable customer experiences, drive repeat business, and gain a competitive edge. 

Key takeways

✔ Stronger Customer Retention – Reduce acquisition costs by nurturing loyal customers
✔ Hyper-Personalized Marketing – Leverage loyalty data for targeted campaigns
✔ Seamless Multi-Channel Communication – Engage via SMS, email, and push notifications
✔ AI-Powered Insights – Use AI-driven analytics to optimize engagement strategies
✔ Data-Driven Growth – Make informed decisions with advanced loyalty analytics

Get in touch with us today!

Ready to revolutionize your customer loyalty and engagement strategy? Contact us to learn more! 

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