Mira Ansnes Aarøen2025-03-12

Estimated reading time: 6 minutes

LINK Mobility and Forte Optimize Develop Christiania Belysning’s First RCS Marketing Pilot

RCS business messaging adoption is gaining momentum, providing businesses with a more secure and engaging way to connect with their audiences. As the next generation of business messaging, RCS enhances both marketing and customer interactions. At LINK Mobility, we are proud to be testing this technology together with our partners and customers.

Measuring the Impact of RCS on Customer Engagement

To assess how RCS Business Messaging can improve customer experiences and enhance marketing, LINK Mobility and Forte Optimize ran a pilot with Christiania Belysning in Q4 2024. The aim was to compare RCS with traditional SMS, measuring differences in key engagement metrics such as:

• Open Rate
• Conversion Rate
• Click-Through Rate (CTR)
• Customer Satisfaction

The pilot focused on peak online shopping periods, particularly Black Week and the holiday season. With Black Friday being one of the busiest shopping days of the year, the pilot provided key insights into how richer content and interactive elements can drive customer engagement, improve click-through rates, and enhance the overall shopping experience.

The findings from this pilot underscore how RCS can enhance customer engagement through interactive and visually rich messaging. By comparing performance metrics with traditional SMS, Christiania Belysning gained valuable insights into how RCS can drive higher interaction rates and improve the overall shopping experience.

“It has been incredibly exciting to be among the first in Norway to test RCS as a marketing channel. The ability to create more visual and interactive messages has provided valuable insights into how we can further develop our customer communication. The collaboration with LINK Mobility and Forte Optimize has been excellent, and we look forward to exploring this further.”

Elisabeth Bakken, E-commerce and Marketing Manager, Christiania Belysning

A New Standard for Secure and Effective Communication

RCS takes business communication to the next level by combining text, images, videos, product carousels, and interactive buttons into a single message - delivered directly through the phone’s built-in messaging app.

One of the key advantages of RCS over traditional SMS is security. Only verified senders can use RCS, and through Google Business Messaging verification, we ensure that messages are sent exclusively by approved and trustworthy businesses. This provides customers with a secure and seamless communication experience.

Potential of Business Messaging with RCS

RCS gives businesses a powerful, engaging communication channel that enhances customer interactions and boosts brand visibility. Key benefits include:

• Stronger Brand Recognition – Incorporate your logo, company name, and brand colors directly in messages for instant customer recognition and trust.

• Enhanced Security – Verified business profiles minimize fraud and phishing attempts, ensuring a safer experience for customers.

• Higher Customer Loyalty – A secure and interactive messaging experience builds stronger relationships between brands and their customers.

• More Engaging & Interactive Messages – Enrich communication with images, videos, buttons, and product carousels, creating a smoother and more intuitive customer journey.

Learn more about how RCS is revolutionizing business messaging → Read the full blog here

Bringing Technology and Strategy Together

To ensure a successful RCS implementation, LINK Mobility combined its technical expertise with Forte Optimize’s strategic approach to digital communication and marketing. While LINK Mobility handled the technical platform, including sender verification and message distribution, Forte Optimize optimized the content and campaign strategy to fully leverage RCS capabilities.

Through close collaboration, the teams developed interactive messages featuring product carousels, CTA buttons, and dynamic content, creating a more engaging customer experience. By merging secure, scalable technology with strategic and creative marketing, the pilot tested how RCS can enhance customer interactions and drive higher engagement.

The RCS pilot with Christiania Belysning demonstrated how technology and strategic execution can work together to transform customer communication. As Are Solberg highlights, the results showed clear improvements in response rates and brand experience, emphasizing the potential of RCS to reshape business messaging.

“This pilot has shown us that RCS can transform how businesses communicate with their customers. When technology and strategy work together, we see a clear improvement in both response rates and brand experience.
Are Solberg, Director of MarTech at Forte Optimize

At the same time, Nicolai Henriksen Langholm underlines the importance of security and quality in customer interactions. With verified senders and rich media formats, RCS not only enhances engagement but also ensures a safer and more trustworthy communication channel for businesses and consumers alike.

"Security and quality are at the core of everything we do, and RCS provides a channel that combines both. Verified senders and rich media formats create a safer and more engaging communication experience - something clearly reflected in the results of the RCS pilot with Christiania Belysning."
Nicolai Henriksen Langholm, Sales Manager at LINK Mobility

This pilot reinforced the value of RCS as a next-generation messaging channel, offering higher engagement, stronger brand presence, and a more interactive experience than traditional SMS. With proven success in improving customer interactions, RCS presents a compelling opportunity for brands looking to elevate their mobile communication strategies.

Key Takeaways and What Your Business Can Learn

The pilot with Christiania Belysning confirmed that RCS provides a more secure and engaging way to communicate with customers. The results demonstrated three key benefits:

✔ Security First – Verified senders reduce the risk of fraud.
✔ Higher Engagement – Interactive messages enhance the customer experience and drive more conversions.
✔ Stronger Brand Presence – Businesses gain immediate recognition in the customer’s inbox.

At LINK Mobility, we are committed to helping more businesses adopt secure and future-ready messaging solutions. If you are curious about how RCS can enhance your business communication, reach out to us - we will help you get started!