Hannah Munden2024-08-05

SMS for Businesses: Getting Started with SMS through MyLINK Engage

Everyone knows communication is key to business success. Whether you're a small business owner or a marketing manager at a large corporation, reaching your audience quickly and effectively can make a significant difference in your operations. One of the most powerful tools for achieving this is SMS messaging. With a staggering average open rate estimated to be around 98%, SMS ensures that your messages are seen and acted upon almost immediately.

MyLINK Engage provides businesses with a platform to send their audience SMS messages with ease.

The Basics of SMS Messaging

Before delving into the features of platforms such as Engage, it's important to understand why SMS messaging is such a valuable tool for businesses. SMS, or Short Message Service, allows you to send concise text messages, of up to 160 characters, directly to your audience’s mobile phones. Here are some key reasons why SMS is an indispensable communication tool:

1. Instant Delivery and Read Rates: Unlike emails which might go unread for days, SMS messages are typically opened within minutes of receipt.

2. Direct and Personal: SMS messages are sent directly to the recipient's mobile phone, making them more personal and direct than other forms of communication.

3. High Engagement: With a high open rate, SMS messages are more likely to be read and responded to than emails or social media posts.

4. Wide Reach: Almost everyone has a mobile phone, making SMS a universal communication tool that can reach a broad audience.

Now that we've covered the basics, let's dive into the groundbreaking features of Engage and how they can benefit your business.

LINK’s User-Friendly Messaging Platform

Engage is not just another SMS messaging tool; its easy set-up with no daunting technical quibbles is what customers find so hard to find elsewhere in the market. Our team will be on hand to get you set up and sending in no time.

Here are some more of the core features of Engage and the benefits it can offer you:

1. User-Friendly Web Portal

Engage provides a user-friendly web portal where you can manage your SMS campaigns with ease. The intuitive interface ensures that even those with minimal technical skills can navigate and utilize the platform effectively. This ease of use saves time and reduces the learning curve associated with new software.

✅ Simplified SMS Campaigns: Focus on crafting messages rather than dealing with complicated software or coding.

✏ Example: A car dealership knows it would like to contact customers by SMS, but does not have the technical knowledge or resources to get started on such a project. By contacting LINK and setting up Engage, they can begin messaging customers in no time.

2. Contact Management:

Simply upload your CSV files into the system and data management magic will see all fields attributed correctly. You can even choose to tag certain profiles and uploads accordingly to help segmentation for future campaigns.

✅ Streamlined management: Organize your audience to suit your messaging needs with quick and simple uploads.

✏ Example: An e-commerce store can start with a modest customer base and gradually scale up its SMS campaigns as its customer base grows, maintaining effective communication at all stages of growth.

3. Personalization

Engage makes it easy to personalize your SMS messages. Customize your messages with the recipient’s name, company, or other relevant information to make each message feel unique and tailored.

✅ Increased Engagement: Encourage interactions and greater read rates by making messages more relevant and personal to each recipient.

✏ Example: Lisa has been searching for mortgage providers from banks for several weeks. She has signed up for many news alerts from each. One message is received by SMS and contains her name and specific details about the type of mortgage she showed an interest in. As a result, Lisa spends time reading the message and clicking the link to learn more.

4. Scheduling

Timing is everything in marketing, and Engage’s scheduling feature allows you to send messages at the optimal time. Schedule your messages to be sent at specific times and dates, ensuring that your messages reach your audience when they are most likely to be receptive.

✅ Effective & Engaging: Enhance campaigns by ensuring that messages are sent at the most appropriate times.

✏ Example: A retail store can schedule promotional messages to be sent out during peak shopping times, ensuring maximum visibility and engagement without needing constant manual oversight.

5. Segmentation

Engage’s segmentation feature allows you to divide your contact list into different groups based on various criteria such as demographics, purchase history, and behavior. This enables you to send targeted messages to specific segments of your audience.

✅ Increased Relevance: Ensure your messages are tailored to the specific needs and interests of each segment.

✏ Example: A fitness club can segment its members based on their preferred workout times and send personalized class reminders, improving attendance and member satisfaction.

6. Templates

Create and save message templates for frequently used and previously approved communications.

✅ Speed: Reduce manual and administrative repetition with your very own pre-made templates.

✏ Example: A doctor’s surgery regularly sends messages to patients when test results are available to be discussed. The sensitive message can be craftily written once and saved as a template, to be used time and time again in the future.

How to use Engage

1. Upload your contacts via CSV

2. Write your message

3. Include Personalized fields as desired

4. Schedule and send instantly!

Overview

Engage is more than just an SMS messaging tool; it’s a full platform designed to revolutionize how businesses communicate with their audiences. With features like contact upload, message personalization, scheduling, and segmentation, Engage provides all the tools you need to run effective SMS campaigns. Whether you’re looking to improve customer engagement, streamline your communication processes, or enhance your marketing efforts, Engage has you covered.

Don’t miss out on the opportunity to transform your business communication. Try Engage today and experience the power of SMS messaging done right.

Check out our SMS character calculator tool, to test your ideal message!