SSU: Global Business Messaging Insights

Edee Carey2022-03-01

SSU (Self Sign-Up): SMS messaging

While SMS accounts for a big bulk of messaging, other channels are being utilized more and more. Collectively the customers of LINK Mobility generate more than 1b messages each month, where a fair share is represented by a growing SSU (Self Sign-Up) segment. Our latest report explores the thoughts and behaviors of the average SSU user. The customer input to the report was collected through surveys during the fall 2021 across multiple markets. To access the report in its entirety, click here.