How your business can use Viber Business Messaging
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Now that you know what Viber Business Messaging is and what its benefits are, you might be curious about how you can use it.
Not only can Viber be used for reminders and notifications, it can also be used for customer service and marketing use cases.
Did you miss our first article explaining Viber? Check it out here!
Messaging Types
In the previous article on Viber, we talked briefly about one-way and two-way messaging.
One-way messaging means businesses deliver direct messages to customers without having the ability to reply. This is great for:
Flight updates
Shipping status
Payment confirmations
Security alerts
Payment notifications
Promotional offers
Two-way messaging offers a dialogue with customers. Businesses can send messages to them or have them initiate a conversation with the business. Some examples of this include:
Customer service
Promotional offers and coupons
Respond to inquiry about promotion
Answer questions about ticket
NPS and customer satisfaction surveys
Industry-specific Use Cases
Viber is one of the most used messaging apps in the world. This means it can be used for a wide range of industries. Here are some examples of how you can use Viber Business Messages for banking and finance, retail and e-commerce, travel and hospitality, logistics, and healthcare. This is not an exhaustive list though, and there are many industries that aren’t represented here.
Banking and Finance:
Credit information
Two-factor authentication (2FA)
Policy changes
Promotion of new banking services
One-time payments
Password security and reminders
Retail and e-commerce
Product or service inquiries
Order updates
Purchase confirmations
Promotions
Travel and hospitality
Flight updates
Check-in notifications
Boarding passes
Hotel promotions
Booking confirmations
Reservation reminders
Discount offers
Logistics
Delivery scheduling
Delivery notifications
Shipment information
Delivery receipts
Taxi-booking confirmation
Order updates
Healthcare
Appointment reminders
Link to test results
Appointment confirmations
Getting Started with Viber
If you’re interested in getting started with Viber, here’s how:
Contract: First, you’ll sign a Viber contract and warranty letter with us
API Connect: Second, you’ll connect to our LINK Viber API
Account Setup: Next, you’ll complete an account registration document and begin the onboarding process
Approval: Viber will review and approve you as a business on the app
Go Live: Lastly, you are ready to go and can start sending messages
Interested in what Viber has to offer? Talk with us today about how we can help!