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WhatsApp Business API

Communicate with your customers through one of the most widely used apps.

Access the WhatsApp Business Solution easily through our API and communicate seamlessly with your customers with WhatsApp messages. Expand and develop your communication based on customer dialogue.



Get in touch with your customers through WhatsApp. More than 2 billion people in over 180 countries use WhatsApp.


Get closer to your customers. WhatsApp Business provides higher delivery, open and conversion rates compared to many other messaging channels.


WhatsApp not only offers customer care and notification use cases, but also proactive non-transactional messages are now allowed.


How WhatsApp Business works

Use the WhatsApp Business Solution as a stand-alone channel for your customer dialogue or use it as part of your omni-channel communication setup.

  • Use the Business API to interact with all your customers
  • Reach clients and users all over the world
  • Connect, automate and respond quickly and easily
  • Create messages based on templates and communicate with end users who have opted in
  • Drive value from conversations initiated by customers
  • Integrate the WhatsApp Business API with our omni-channel platform

Read more about messaging types and guidelines, opt-ins, and getting started.

Perfect for

WhatsApp Business API is a simple and reliable communication channel for your business and customer dialogue. With WhatsApp you can conveniently reach more than 2 billion people in more than 180 countries. Use the WhatsApp Business Solution easily through our API to stay in touch with customers and engage in more natural and valuable conversations at anytime and anywhere. Great for all use cases: notifications and alerts, proactive messages, and customer care.

Learn more about WhatsApp Business API in this short video.



WhatsApp Business Profile

Create a business profile with helpful information for your customers like your address, business description, email address, and website.

Notifications and Alerts

You can provide your customers with WhatsApp message notifications regarding flight/hotel bookings, package delivery, reminders, important alerts, and more.

Proactive, Non-transactional Messages You can now send proactive notifications, such as abandoned cart reminders, special offers, recommendations based on recent purchases, product updates, and more. Only available in certain countries. Read more here.

Automated WhatsApp Messages

Set an away message when you are unable to answer so your customers know when to expect a response.

Customer Support

Enable customer care through WhatsApp messages responding to customer-initiated conversations.

User Verification and Two Factor Authentication

By using WhatsApp Business’s end-to-end encryption with reliable and fast message delivery for authentication, you can protect client accounts.


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