LINK Mobility acquires Spanish Net Real Solutions (NRS)
Published on 2024-09-25)
LINK expands its presence in Europe and opens new opportunities in Spain and Latin America after the acquisition of Net Real Solutions (NRS).
LINK Mobility has confirmed the acquisition of the Spanish company Net Real Solutions S.L. (NRS). This operation will allow LINK to expand its geographic coverage in Europe and capitalize on new opportunities in Spain and Latin America, where Net Real Solutions has a strong presence.
Founded in 2001 and based in Castellón, NRS is a pioneer in SMS marketing, email marketing and voice services. The company offers solutions for sectors such as finance, retail and technology. Last year, Net Real Solutions sent over 2 billion SMS messages globally. In addition to offering operational and automated multi-channel communications, the company advises B2C, B2B companies, and startups on designing marketing and omnichannel communication strategies.
– As we expand our presence in Europe, this acquisition not only broadens LINK’s geographical reach but also opens doors for growth in Latin America as Net Real Solutions holds a strong market position in this region, and we’re excited about the opportunities this creates for our company, says Thomas Berge, CEO at LINK Mobility.
NRS founders shared their vision on the acquisition:
– We are thrilled to be part of Europe's leading CPaaS company, tapping into their vast expertise and resources to enhance our ability to deliver cutting-edge solutions to our clients. This collaboration opens up significant opportunities for us to expand our offerings and achieve new milestones in the enterprise communications sector, says the founders of NRS.
The transaction values Net Real Solutions at an enterprise value of EUR 9.5 million, implying an LTM EV/adj.EBITDA multiple of 6.4x excluding certain well identified synergies. Cash EBITDA expected to be similar to adj.EBITDA. The purchase price was settled fully in cash. Pending future growth, the transaction also comprises an earnout of up to EUR 1 million at a similar valuation.
This agreement reinforces LINK’s strategy to consolidate itself in the European and global market, while strengthening its capacity to offer more advanced and customized communication solutions to its clients in different sectors.