Click and collect is a fusion of online shopping and the in-store experience. It’s a great way to ensure continuity of commercial activities in the face of health measures and facilitate the purchasing process. Many brands, such as IKEA, Zara, and more, use the click and collect solution.
Click and collect benefits both the customer and the business. For the customer, these include:
For the business or e-commerce brand, advantages are:
Communication is key to realizing the benefits of click and collect. Customers need to know if the products are in stock and what the options are to replace them if they aren’t. Additionally, stores might have the orders ready quickly – sometimes even within an hour! Customers can be alerted when their order will be available so they can plan to pick it up. After shopping and picking up, you can send customers a satisfaction survey to understand how the experience was.
We provide you with many channels for setting up click and collect and automating your post-transaction communications:
Communicating with customers on the channels they already use means an even more convenient and engaging experience for the customer!
Contact us for more information.