LINK Strengthens UK Presence with Reach Interactive Acquisition: A Stronger, Smarter Approach to UK Messaging

Today, we’re thrilled to let you in on some exciting news – LINK has officially acquired Reach Interactive! This strategic move is set to reinforce LINK’s footprint in the UK and equip us with even better tools to deliver seamless, scalable messaging solutions to our clients. With Reach Interactive’s easy to use self-sign-up (SSU) platform now part of our toolkit, we’re not just expanding; we’re levelling up.

Why We’ve Gone for This Acquisition

So, why Reach Interactive? This acquisition is about more than growth; it’s about combining our innovative approach to multi-channel messaging with a company that shares our vision for what messaging solutions in the UK should look like. Together, we’ll have the resources to enhance our UK operations and bring more to the table for clients and partners alike.

With Reach Interactive’s SSU platform integrated into LINK’s UK offerings, we’ll be able to give customers easier access to our services while still maintaining the quality, efficiency, and security they expect. Think faster onboarding, stronger coverage, and reliable, locally-optimized messaging.

What’s In It for You?

• For Our Customers: This acquisition means enhanced service with all the benefits of Reach Interactive’s SSU platform. You’ll get locally optimised messaging backed by UK data centres, ISO27001 security accreditation, and direct connections to UK Mobile Network Operators. In short, you’ll enjoy faster delivery, greater coverage, and smoother support from a team right here in the UK.

• For Our Employees: This is an exciting time to be part of the LINK family. With Reach Interactive’s expertise now on board, our teams are set to learn, grow, and collaborate more than ever. We’re creating a powerhouse of talent in UK messaging, with opportunities to lead in innovation and shape the industry from the inside.

• For Our Investors: Expanding our UK presence is a major milestone in LINK’s growth strategy. With the addition of Reach Interactive’s SSU platform, we’re not only securing a larger market share but also boosting our operational efficiency and competitive edge. This acquisition is about long-term value—and we’re here to deliver.

What’s Next?

We know that any change can come with questions, so rest assured: our integration team, a mix of LINK and Reach Interactive’s finest, is dedicated to a smooth and thoughtful transition. Over the next few weeks, we’ll be working closely to align operations, merge teams, and maintain uninterrupted service for all our clients. As always, we’re keeping communication transparent and open.

Stay in the Loop

Change can be a lot to take in, and we’re here to make it easy. We’ll keep you updated throughout the integration process, so you know what’s happening at every step. If you have any questions, Simon Dodd (LINK) and John Hayes (Reach) are just an email away at simon.dodd@linkmobility.com or John.Hayes@REACH-INTERACTIVE.COM. And yes, we’ll be sharing progress as we go—no surprises here.

Looking Ahead with Confidence

At LINK, we’re all about pushing boundaries, setting standards, and delivering top-tier messaging solutions. Bringing Reach Interactive into the fold is one more step in that direction, and we’re genuinely excited for what’s next. Our combined strengths will pave the way for new achievements, and we can’t wait to share this journey with you.

Thank you for your ongoing support and partnership.

Warm regards,
Simon Dodd
Managing Director, LINK UK

Website: https://www.reach-interactive.com