LINK Mobility Aquires UK Company The SMS Works

This acquisition strengthens LINK’s presence in the UK and opens up new growth opportunities in the market, thanks to upselling potential and the reach of its API, designed specifically for developers. With a simple, tech-driven business model, the company has already attracted over 500 clients and delivers 120 million messages annually, generating stable revenue. The SMS Works has a strong foothold among software integration clients, with high customer retention rates and consistent gross profit growth.

“We’re very pleased to welcome The SMS Works into the LINK family and look forward to continuing our commitment to customer satisfaction. The company’s steady growth and solid margins align perfectly with LINK’s strategic and financial goals,” said Thomas Berge, CEO of LINK.

“We’re proud of what we’ve achieved and would like to thank our customers for their trust over the years. Joining LINK marks a new chapter for The SMS Works, and we’re confident that the company and its clients will continue to reach new heights under the leadership of Europe’s CPaaS market leader,” said the founders of The SMS Works.

The transaction values The SMS Works at £4 million (enterprise value), representing an adjusted EV/EBITDA multiple of 6.9x. The company has a strong financial profile, with an average annual revenue and EBITDA growth rate of 65% over the past four years. The purchase price was paid in full in cash.