Why communicating through OTT channels is good for your company and great for your customers

The advantages of communicating through OTT channels are many. OTT channels allows you to reach a larger target group and develop personal contact with a richer and more reliable interaction in channels they use daily. OTT means “over the top” which means different medias are transmitted to different users through internet connection. We usually refer to OTT communication when we talk about WhatsApp Business Solution, Facebook Messenger, RCS and WeChat. While examples of OTT services are HBO, Netflix and Spotify where users can stream video and music.

Statistics shows that the younger generations prefer to receive communication through OTT channels because the channels provide a comprehensive solution where they can do everything in one place. Users are given the opportunity to:

In addition, there is a clear advantage of OTT channels as they can be accessed through different types of devices and the only thing needed is an internet connection.

In several countries today the SMS cost for private individuals can be high, and through operator subscriptions with internet surf, more and more OTT communication is chosen over ordinary SMS. By adding OTT channels to your communication strategy, you increase the chance of getting in touch with your target group, while at the same time offering added value and a richer customer dialogue.

Multichannel is extremely important for companies today and it is important to have a presence in the right channels. By identifying where your target group is, and by ensuring that your brand is active there, the chances of satisfied customers increase.

KLM Royal Dutch Airlines is an example of how OTT channels can streamline a company’s communication. Already in 2016 KLM began sending booking confirmations, boarding passes, check-in notices and updates via Facebook Messenger. The goal was to make it easier for customers to receive the right information on time, and to increase customer satisfaction through simple and transparent communication. Over the years, they have further developed the communication to include live chat with employees for support issues, which has reduced the number of support calls for KLM.

By weaving together several different communication channels, you provide a professional and unified front to your end customer, and it is important that you as a company offer several different channels so that the customer can choose where the communication takes place. For instance, OTT channels work great for booking confirmations, promotions, notices and reminders. By offering communication in these channels you get direct contact with the customer via mobile or any other device.

has 2 billion users globally, and Facebook Messenger 1.3 billion. By using OTT, you are not only being present and available in several communication channels, but you are also leaving it up to the customer to decide on where they want to be reached. With OTTs you can gather all features and functions into one channel. With WhatsApp you can send documents like contracts, videos with instructions or audio recordings of conversations. You can show locations like pick up points, give instant customer feedback and use notifications for delivery, services and other inquiries. This two-way interaction creates an enriched customer dialogue in the preferred channel of the consumer.

 Why communicating through OTT channels is good for your company and great for your customers

What is phishing and fraud, and how can you help your customers avoid it?

Fake emails and SMSs are used to collect and take advantage of personal data. This can lead to financial losses, loss of personal identity and other serious negative indications. Phishing is used to steal personal data such as credit card numbers, passwords or other personal or financial information. The receiver is tricked to open the message, which can be received as SMS or e-mail. This usual contains an infected URL which will lead to the reveal of personal data.

There are several things you can do to protect yourself. Phishing emails and SMSs may look like they’re from a company you know or trust: a bank/credit card company, a social networking site or an online store. Phishing emails and text messages often tell a story to trick you into clicking on a link or opening an attachment. They may:

What can you do to avoid fraud and phishing?

Google Verified SMS helps customers confirm the identity of a business that sends the messages. When consumers have set Verified SMS as “on” in settings, they will be able to receive messages from trusted brands by showing a rich profile consisting of logo, company name and description. This secures your customers and builds trust to your brand.

Do you want to help your customers avoid phishing and creating trust?

 What is phishing and fraud, and how can you help your customers avoid it?

Unfortunately, there will always be people who try to scam and defraud others, including through SMS and other mobile channels. But there are a few simple tricks you can follow to catch scammers in their tracks! Follow these tips to see if you’ve received a scam message, what to look out for, and how to protect yourself in the future.

It’s important to think twice when you receive messages, especially if something seems off. Review the checklist below to determine if you’ve gotten a scam message.

 6 tips to avoid mobile message scams

Data protection and data security are always our top priority. We therefore take all necessary precautions at all times to guarantee the highest level of security for our systems and services. Our long-standing customers from the insurance and financial sectors in particular appreciate this.

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With LINK Mobility, all of our data remains in Europe, a huge plus compared to other providers. The fact that we can continue to work with LINK Mobility was also important to us when we switched our CRM. The integration worked super quickly.

Topic: Security

Why communicating through OTT channels is good for your company and great for your customers

What is phishing and fraud, and how can you help your customers avoid it?

6 tips to avoid mobile message scams

Data security at LINK Mobility. GDPR-compliant SMS dispatch