Topic: Messaging

Integrating Google’s Business Messages for an Improved Customer Experience

LINK Mobility is part of Google’s program for Business Messages which enables us to learn and build with the technology, influence the roadmap, and offer our customers an upgraded messaging experience through Google Search, Google Maps, and brand-owned channels.

Messenger Apps in 2022

The options for mobile messaging apps are wide and constantly growing. But which is the most preferred in the world and does one even exist? In this blog, Josef Grabner, VP of Commercial Operation for LINK Mobility DACH, gives us a closer look at the market.

RCS: Key takeaways from our webinar

Last week, LINK Mobility UK hosted a webinar in partnership with Google and BT. Industry experts clearly defined how RCS can revolutionize brand communications and offer huge benefits for your customers and your business. Explore our key takeaways from this session below.

RCS for Brands

RCS delivers a complete multi-media experience straight to the phone. It can be branded to align with the look and feel of marketing campaigns. In fact, RCS plays such a significant role for brands that analysts, like Juniper Research, monitor the market closely. They pay particular attention to technical innovation. In this year’s Telco innovation Category in the Future Digital Awards, Juniper awarded LINK the “Best RCS Provider” Platinum title.

Love via SMS

Valentine’s is a day for bouquets of flowers, special jewelry pieces, signature fragrances, and classic heart-shaped boxes filled with chocolates. For brands, it’s also a great opportunity for your customers to visit your shop online. Of note, more than 50% of all purchases the week before Valentine’s Day are made using mobile phones, which makes SMS the channel of choice for brands to communicate with their customers. From 2020 to 2021 alone, sales via mobile increased by 18% with 56% accounting for more than half of all Valentine’s Day purchases. If you haven’t already started addressing your potential customers through mobile marketing, now is the time to do it!

5 Reasons to Use WhatsApp

WhatsApp has quickly become one of the most popular chat platforms in the world, with over 2 billion active users across 180 countries. In this blog post we will share five reasons why your business should also use WhatsApp to communicate.

Beginners guide to SMS Communication

Have you considered SMS for marketing and communication but not sure how to get started? SMS is one of the most preferred communication channels in the world with an opening rate of 98%

Getting back to business and notifying your customers through SMS

SMS has a 209% higher response rate than email or phone, which not only means that you have a higher chance of reaching them but also getting response if you need to. Ninety four percent always have their phone with them and as SMS has an average opening rate of 98%, it ensures that they receive the information. On average SMS are read within 3 minutes.

7 tips on what to communicate with your customers right now

In this article we are going to give you some guidelines on how to adapt to the current situation and how to start communicating again with your customers.

Why communicating through OTT channels is good for your company and great for your customers

Why communicating through OTT channels are good for your company and great for your customers

Product Director Phillip Grønvold explores why the real excitement is not in the technology

Phillip Grønvold, LINK Mobility's Product Director, talks with us about how this is just the beginning for the communications industry.

The history of Black Friday and how your brand can benefit this year

For brands, Black Friday represents an enormous opportunity for brand awareness, traffic, customer loyalty, and purchases.

Make this year’s Black Friday safe and successful

The pandemic doesn’t mean Black Friday is canceled, but it does mean that we have to change our traditions and behaviors to make the day successful and safe.

How to: Collect opt-ins for WhatsApp Business API

The key to business messaging is getting an opt-in from your customers, then staying in touch throughout the customer journey.

How to: Get started with WhatsApp Business API

Where do you begin with WhatsApp Business API? We've put together a step-by-step guide on how to get started with WhatsApp Business API.

WhatsApp Business API in 2 minutes

View LINK Mobility's short video to explain everything you need to know about one of the most popular communication channels: WhatsApp Business API.

New possibilities for governments on WhatsApp

Did you know that WhatsApp can now be used for nonprofits and governments to stay connected with citizens and the community?

Conversational messaging is coming up

Conversational messaging is the communications between a customer and a business. Here we explain further what it is, how to use it, and why it matters.

Evolution or Revolution? RCS history, current state, and market outlook

We’re kicking off a series on Rich Communication Services (RCS) starting with the background and market outlook of this next generation channel.

RCS Messages are the multimedia successor of SMS

If a picture is worth a thousand words, how much is rich media worth? Sending RCS messages is a powerful communication method with benefits.

Your intro to Viber Business API

With 1 billion users in 190 countries, Viber Business API has advantages and limitations. Here, we'll explain more about this app.

Driving Valuable Conversations through WhatsApp Business API with proactive notifications customers

WhatsApp is rolling out changes to enhance the conversations that businesses can have with their customers. Learn more from LINK Mobility.

How your business can use Viber Business Messaging

Now that you know what Viber Business Messaging is and what its benefits are, you might be curious about how you can use it. Learn more with LINK Mobility.

Introducing the LINK Messaging Gateway

Educate yourself on APIs, gateways, and backend systems to open up the possibilities for mobile communications. Learn the basics from LINK Mobility here!

6 tips to avoid mobile message scams

Follow these six tips from LINK Mobility to see if you've received a scam message, what to look out for, and how to protect yourself in the future.