Partnerships are crucial to the growth of any business.  A partnership manifests itself in various forms: collaboration on projects, sharing of technical knowledge and ideas between companies. At LINK, our partnership program creates value for both parties. This blog explores the perks and details of our Partner Community.

LINK has worked with partners for many years. We have formalized partnerships in our partner program, 

, to create closer ties and maximize the value for our partners across different industries and countries.

Businesses need a wealth of knowledge, and that knowledge comes in abundance with strategic partnership agreements. This allows you to grow and learn from someone else's perspective. All knowledge will be used to further build your brand, your company's value, and future growth. 

Partnerships increase your knowledge, expertise and available resources to offer a better product and reach a wider customer base. Combined with feedback, cases and success stories can give a company a valuable competitive advantage. 

The right partnership will strengthen your company's image. When companies that share the same goals and visions merge, the influence and strength of each organization can grow dramatically. More value and a stronger business foundation provide better products and deliver higher quality in services ne customers get, which increases the overall brand value. 

Through a functional and strategic partnership, your company will grow its customer base. There are many ways in which this can be achieved. It can be through a direct agreement you have with a company that offers products that are complementary to your own.  

Partnering up means that your company no longer operates in isolation. You get access to more knowledge, innovation, expertise and resources. A good partnership makes you better, lifts your weaknesses, and improves your strengths. This is all you need to be relevant in the market, while helping your business achieve key goals.

A closer look at LINK’s Partnership Program 

Each partner starts as a Certified partner. This includes a shared press release announcing the partnership. On our partner website, you will see your logo and link to your website. You will be assigned a dedicated partner manager with priority support in addition to a discount on the LINK SLA (Service Level Agreement).

Gold Partners have the same benefits as the Certified level plus more. When you become a Gold partner, you get your company description listed on our partner website, a fully dedicated partner team, additional discounts on our LINK SLA and a specific Microsoft Team channel for direct communication between your company and LINK. 

For sales and marketing, you also receive training at your location for your employees, support in customer meetings, introductions to new leads, customized marketing material, shared PR and blog posts about success stories and co-hosted events such as webinars, morning seminars, events and more. 

To enhance innovation, your business will have access to customized teaching materials for sales, support, and delivery.

Platinum Partners get all the above benefits from Certified and Gold levels in addition to major added value. One extra bonus is Platinum partners are featured on our website, with an entire page devoted to your business. Most notably, you receive a 50% discount on our LINK SLA and access to new channels and services before other customers.

Ultimately, when you partner with LINK you get support for sales and marketing activities, as well as access to innovation and technical roadmaps. We help you make your business stronger for your end customers and allow you to focus on your core business activities. 

If the LINK Partner Community sounds like a good fit, then 

LINK Partner Community Spotlight 

Last week, LINK Mobility was present at SHE 2022, Europe’s largest social sustainability and equality conference, and also provided SMS services on behalf of SHE Community to keep participants and presenters informed every step of the way. This year’s conference was aimed at closing the gender gap and driving diversity within the business community.

“SHE 2022 was a pivotal experience. It reminded me that diversity starts with doing. We need to make uncomfortable, challenging decisions and act in the present to ensure success in the future, and we need to do this immediately,” reflected Christine Feehan, Director of Internal Communications at LINK, who was in attendance and contributed to a workshop focused on the diversity definition gap.

LINK’s sustainability efforts within the realm of social responsibility include a focus on gender equality and diversity and inclusion in the workforce. LINK was an early signatory of the CEO Commitment’s Diversity, Equity, and Inclusion Pledge and is also a committed member of the UN Global Compact to take actions that advance societal goals.

Acting on these values, LINK has had a longstanding collaboration with SHE, which has gathered industry leaders, changemakers, and entrepreneurs in Oslo since 2015. By supporting a gender equality conference with our services, we reflect the commitment to diversity in our own company culture as well as others. In total, SHE sent 26,863,00 messages via SMS this year alone.

“For SHE conference to be a success, communication is key,” Heidi Aven, founder of SHE Community, explained, “We found that SMS is the most effective way to keep our attendees updated, from registration through to day-of workshops. LINK Mobility’s services further elevated our platform and helped drive social sustainability, diversity, and inclusion at SHE Conference 2022. Together – we make it happen!”

We have already marked our calendars for SHE 2023! Are you ready to make a difference in diversity, equity, and inclusion? Stay updated on next year’s conference

 LINK in action at SHE 2022

LINK Mobility names large East Coast customer in the US

Today, we are delighted to announce that LINK has won an additional business on the East Coast with the large U.S. utility company AVANGRID through its U.S. subsidiary Message Broadcast. The win was included, unnamed, in the 4Q21 presentation on 10 February 2022. The agreement renews three subsidiary utilities (New York State Electric and Gas, Rochester Gas & Electric, and Central Maine Power) and onboards four additional East Coast utilities (Berkshire Gas Company, Connecticut Natural Gas, Southern Connecticut Gas, United Illuminating Company). AVANGRID’S utility companies serve 3 million customers throughout  New England  and the state of  New York.  

Headquartered in Southern California, Message Broadcast has a strong presence on the West Coast. With the addition of AVANGRID to Message Broadcast’s roster of high-profile clients, LINK further diversifies and expands its U.S. footprint. This announcement follows an agreement last year with Eversource Energy, New England’s largest energy provider.  

LINK and MB's new business with AVANGRID further allows the exploration of cross-selling to large European utilities, as AVANGRID is part of Spanish energy group Iberdrola. Based on previous experience with existing utility customers, there are significant opportunities in advancing their business across the country and globally.   

“We are very pleased to further diversify our U.S. business. Our continued growth underscores the value proposition offered by LINK and Message Broadcast within highly regulated businesses,” says Guillaume Van Gaver, CEO of LINK.

International Women’s Day: Frida Finnström

We’re continuing our celebration of International Women’s Day by interviewing four inspiring women in our organization each week of March.

This week, we’re featuring Frida Finnström, Managing Director of Sweden.

I might not have the typical background you think a managing director in the IT sector would have. I studied at a culinary high school and after that I had different roles within the hotel and travel business. I love working with dedicated people and creating experiences that result in smiles and memories, both for the team and our clients.

How long have you worked at LINK and what has that journey involved?

I’ve been with LINK for 2.5 years, but I have known the company longer, I was a customer before I got the opportunity to join. I started working with products and projects, and pretty soon I got the responsibility to lead the customer care team as well. I couldn’t have had a better start – I got to learn the business from the inside and out. Two years of working daily with products and customers, as well as with a business focus in the leadership team, gave me a great foundation for my current role.

Today I’m responsible for the Swedish business in LINK Mobility and I’m leading the organization towards growth.

My strong conviction is that our staff is our greatest asset so I’m putting focus on culture, teamwork, and leadership. I want to succeed together with my team and with our customers.

What has it been like as a woman in the tech industry?

I love this industry and I have felt welcomed, even though I don’t have a tech background. I think it can be beneficial to have another background because I can see possibilities and challenges from another perspective.

However I have been in some situations, where I’m certain that I have been ignored or excluded in some way because of my gender. It‘s my male colleagues that get the questions, invites or offers, even though they should have gone to me based on job function or title.

What does this year’s theme of #ChoosetoChallenge mean to you?

It means that we need to make an active choice every day to not stop fighting for equality and equal rights. To achieve equality, we need to acknowledge not only the obvious differences between gender but also pay attention to the small things. It might be an unfriendly comment made in the lunchroom or the unanswered question during the meeting. Based on the fact that we create awareness, we can also change. Everyone needs to open their eyes and ears for this. It’s not just up to women to work towards change.

What is the biggest challenge working women face today?

I would say that it’s the never-ending expectations. We get them from society, but we also put them on ourselves, and we need to stop! It’s enough to perform “killräckligt bra” (a play on the two Swedish words “men” and “enough” meaning that if you’re a man, it’s good enough, but if you’re a woman, you need to do more).

Women can’t be expected to be the mood managers, super performers, doer´s, yes-women, loving partners, present parents, best friends, paddle players and winter swim-enthusiasts. We don’t have to be top performers at everything we do. Women should be allowed to be human, just as men are.

What’s the one piece of advice you’d give to your younger self?

Don’t worry about what other people think of you and your choices. They either don’t care or they are busy worrying about their own stuff. Focus on what you want to do and what makes you happy. Create your own moment.

Tough one. Like I’ve already mentioned, I don’t think we should focus on finding the perfect woman (or person) that has it all. Therefore, I’d like to cherry pick some qualities that I admire from different people. In my closest group of friends, I truly admire the motivation, self-leadership, determination and the ability to always be there for each other. Self-confidence and entrepreneurship is something that I saw in my grandma. And I admire the strength and voice of Fanny Widman (worked in the IT industry, but now has a podcast in which she discusses what it’s like being a woman in the tech industry and life as a working woman in general), and just look at Hélène Barnekow and her profession and calm appearance (MD of Microsoft Sweden). Just to mention a few.

I’ll have to say that it’s the managing director position that I have today. I was pretty certain that I would have some kind of career in LINK, but I never thought I would get the benefit to lead the business and I never dared to dream about an MD position at all.

What is the most important message from International Women’s Day young women should hear?

The future needs you! The world is constantly changing and we need fresh new ideas to evolve and adapt. You will see and approach challenges in a way we don’t currently. Your openness and our experience will be a perfect match!

Next week, we’ll share another interview to celebrate International Women’s Day and Women’s History Month. Stay tuned!

occurs each year globally on March 8th with the goal to celebrate women’s achievements, raise awareness against bias, and take action for equality. They focus on philanthropy, collaboration, uplifting women, and call to action. This year’s theme is Choose to Challenge, meaning choosing to actively call out gender bias, discrimination and stereotyping each time you see it. It’s a commitment to challenge inequality and show your solidarity.

We’ve been interviewing four inspiring women in our organization each week of March to honor International Women’s Day on the 8th of this month.

This week, we’re featuring Guro Røed, Vice President of Sales.

I have a background from BI Norwegian Business School. I was terrible in accounting but had a passion for investment finance, organization psychology, and international business. Most of my career has been within mobile engagement in the intersection of technology, business, and people. Before I entered into the world of technology, I did fun things like working as a guide and brewing teacher in a brewery.

I started in Aspiro in 2009, which was truly an early mover company that transformed the mobile ringtone business to a global music streaming service: Tidal, that was sold to the rapper Jay-Z. I joined LINK in 2012. Back then, we were a small crew but hungry and eager for success.

With roots in Scandinavia, we certainly had a good understanding of digitalization and the power of mobile services. We saw early on that we had valuable technology, and we had the experience for the big wave of digitalization across Europe.

I had the chance to take part in a lot of sensational projects, like our first IPO in 2013, our ambitious merger and acquisition race, and our first steps into

messaging. But most important and closest to my heart has been working with sales and creating value for customers.

Today I’m responsible for Global Sales. We take care of LINK´s global customers and partners. We have a truly international setup, meaning we can meet customer needs for global services. We serve some of our biggest strategic customers in addition to getting large new accounts. Our customer segment has complex needs so I have a team of specialists in messaging and mobile services that work with an advisory sales approach. My team works closely with our big technology partners, like Facebook and Google, to create the best user experience with mobile messaging in the market.

No doubt it has been a male-dominated space. In LINK, we’ve always had good ambassadors that made the situation better, like the founder of LINK that had a clear, outspoken attitude when it came to gender equality in LINK. With our aggressive growth and acquisitions of over 30 companies with various cultural backgrounds, it has also been important to speak up about culture and gender equality.

Among engineers I always felt that gender equality was less of an issue since it’s more about how good your code is than your looks.

To put this in a LINK Mobility context, mobile messaging is our foundation, and I think we should challenge the current status where there is still a big gender gap in women’s ability to access mobile service. It might seem strange for us here in the Nordics, but the gender gap at a global level is substantial. According to

, mobile internet access use in low- and middle-income countries is significant, with over 300 million fewer women than men accessing the internet on a mobile. We know that connected women means more equality and power since women would have access to important parts of daily life like payments, social media, and healthcare services. This would give socio-economic benefits for women and ultimately more equality.

I also think it's important to empower girls and women to enter into a technical education. I strongly believe that programming should be a part of primary education so that more girls will get introduced to programming and nurture more talents.

Equal Pay would be another important #ChoosetoChallenge to me – I believe any manager that wants to encourage a future-proof culture needs to do specific activities to tighten the gap.

Here in the Nordics, I believe many working women face issues when it comes to work life and raising kids, despite having one of the best arrangements in the world when it comes to maternity leave. If you are not privileged enough to have help from a grandparent or relative, there are just not enough hours in the week to do everything, especially when the kids are young. I think an arrangement for women and men with small kids to be able to work a little less each week with full pay could be a good solution for many parents. It would make it easier for a lot of women to combine career and family life.

Keep on going, girl! You are on to something big! But not every task is that important, remember to prioritize.

I never had one specific influence. I get inspired by strong woman in my life like my mom, my daughters, my crazy girlfriends, and coworkers. Grass root movements like #MeToo and #TimesUp that are disrupting status quo give me a lot of energy to keep fighting for gender equality at all levels in work and social life. There are so many strong voices out there that influence me.

I am truly proud that this Nordic company has been able to service companies with our mobile messaging solutions globally. We really did it one step at a time.

There should be no limitation for young women. Keep fighting for equality on all levels and support your local girl gang!

Our last interview will be shared next week. You don’t want to miss our final feature for International Women’s Day and Women’s History Month!

International Women’s Day occurs each year globally on March 8th with the goal to celebrate women’s achievements, raise awareness against bias, and take action for equality. They focus on philanthropy, collaboration, uplifting women, and call to action. This year’s theme is Choose to Challenge, meaning choosing to actively call out gender bias, discrimination and stereotyping each time you see it. It’s a commitment to challenge inequality and show your solidarity.

International Women’s Day: Guro Røed

Interview with Zornitza Yorgova - part of our LINK series in honor of International Women's Day and Women's History Month.

International Women’s Day: Zornitza Yorgova

March is coming to a close, and today we’re sharing our final interview in our International Women’s Day and Women’s History Month series.

This week, we’re featuring Zornitza Yorgova, Managing Director of the Development Hub.

I studied International Business and have an MBA in Strategic Management from Sofia University, I’m also PMP certified. After a few years in sales, which proved to not be my cup of tea, most of my career developed in the telecom industry within the product management area at the borderline with technology.

I worked for 11 years in the Bulgarian subsidiary of A1 Telekom Austria Group where I led strategic projects for launching national convergent services, M&A, and system integrations. I had different management roles in product marketing, project, and process management.

I was recruited by LINK Mobility in 2018 as Managing Director to build a central software development unit in Sofia, Bulgaria called the Development Hub. Everything needed to be done from scratch – from defining the organization structure to hiring entire teams, from imagining how the entity operations should work to implementing the needed processes for that.

The journey has been very dynamic and exciting! A lot has happened during the last three years as LINK has been on the move. We need to stay agile all the time in changing conditions and expectations, and I’ve experienced it all – successes, celebrations, crises, and lessons learned. Today, it’s a sustainable organization run by a professional management team.

I’m MD of LINK Development Hub and Administration Manager for the engineering organization within LINK Technology. I’m also acting Head of the Quality Assurance team. My responsibilities are the entity operations, finances, and HR, as well as people management of QA engineers.

Based on my experience and observations, the tech industry – and especially IT – is a male world; women are the exception, and this is noticed and discussed. It takes a woman at least twice as long to build a career than a man in this industry, if at all.

It wasn’t easy for me either, but I don’t mind the challenge or being the only woman in the room, so it never turned me off to this career. It’s great that things are now constantly improving, and more and more companies are giving equal opportunities.

This is another great way to raise the awareness that gender inequality in work and life still exists, even if it shouldn’t. I’ve heard statements about the differences in men’s and women’s brains as an explanation for the low number of ladies in tech. Then why is 30% of our software development unit made up of brilliant women? And there can be much more than that.

Prejudice and obsolete expectations. In 2021 women can still be underestimated and not seen fit for some jobs or power levels. Genders have their differences, but these don’t make them more or less fit for any intellectual profession. The gender pay gap for same roles is another example of bias and prejudice.

Women who have a successful career are still seen as a minority and are expected to build their careers in between having a family or instead of their primary family role. Yet, Nordic countries show that it’s totally feasible to equally share parental absence from work with men. It was socially unthinkable only 50 years ago, so it really gives hope that gender equality discussions will be a thing of the past sooner or later. 

Don’t worry about the future, your efforts will pay off.

I can’t mention a specific role model. At different points in life and every day I get inspiration by different men and women I know, meet, or work with.

How far I’ve gotten. I’m proud at how I’ve navigated my career up to this point and am now being interviewed as an influential female leader in tech!

International Women’s Day occurs each year globally on March 8th with the goal to celebrate women’s achievements, raise awareness against bias, and take action for equality. They focus on philanthropy, collaboration, uplifting women, and call to action. This year’s theme is Choose to Challenge, meaning choosing to actively call out gender bias, discrimination and stereotyping each time you see it. It’s a commitment to challenge inequality and show your solidarity. Women’s History Month is each March.

LINK Mobility and Everbridge join together to keep people safe, send important communications, and keep businesses running during critical events.

Recently, we announced a new agreement with Everbridge, an organization that provides a public warning platform to help public authorities communicate with people in times of crisis or need. They are an American software company focused on critical event management (CEM).

With over 5,600 customers, Everbridge covers all types of critical events, including pandemics, terrorism, severe weather, cyber attacks, and more. The platform is able to assess the level of threat, identify where people are located, begin actions to ameliorate the situation, track progress, and analyze the results for better future performance.

The company will be using our SMS platform to reliably send messages during times when secure and dependable communications are most necessary.

To read the official press release, visit 

is a global organization with enterprise software applications used to automate and accelerate organizations’ operational response to critical events to keep people safe and businesses running.

LINK Mobility x Everbridge

On December 27, 2020, we acquired local market leader, Tismi, an innovative international telecommunications operator headquartered in Amsterdam, Netherlands. Former Tismi CEO, Jeroen Brüggemann, now Managing Director of LINK Mobility Netherlands, talks with us about his background, the Tismi journey, and what this acquisition means now and in the future.

What is your background and when did you join Tismi?

I have a Master’s degree in Industrial Engineering & Management from the University of Twente (NL). After my graduation I joined Dutch incumbent KPN for 7 years and got to learn the essence of the telecom industry. In 2008 I started my own company together with Jan Willem Bogert.

Tell us about the history of Tismi since its founding in 2006

Tismi was founded in 2006, and we acquired the company in 2009 after we joined forces for some time. Initially we focused on the cheap international offerings. Since regulation was difficult for fixed services, we focused more on the mobile telecom sector. In the beginning we bought a home location register (HLR) and were the first mobile virtual network operator (MVNO) on the H3G network in the UK. Quite soon after we launched The Netherlands and Iceland as full MVNO. Since we were developing a lot of innovative services on these agreements, we decided to create our own full mobile core network so we were flexible in our development. In 2012 we launched our first virtual mobile numbers. This early offering enabled us to get all major CPaaS and API companies connected as customers. Although we solely have 40 direct customers, we serve many companies around the world with our virtual mobile numbers.

The company’s main business consists of providing virtual mobile phone numbers, smart traffic routing, and signaling services.

What does this acquisition mean for LINK and Tismi?

We believe Tismi can add value to the LINK family by being active in the operator segment. We provide innovative signaling and infrastructure services. On the other hand, we can benefit from the professionalized sales channels within LINK and provide our services to the current LINK customers. We see huge potential for both organizations in building a super network and utilizing the sales potential.

From the press release: “Our acquisition by LINK is a significant step into a new chapter for Tismi. Over the years, we have proven ourselves to be an innovative business partner with top of the class technical capabilities and unique positioning with our mobile services. We are thrilled about joining forces with LINK and the opportunity to grow together into new markets. Our joint customers strongly benefit from advanced service offerings, enhanced infrastructure and team to address the needs of a highly dynamic CPaaS and mobile market”, says the management team of Tismi.

How does this acquisition impact customers?

The current customers will benefit from broader service offerings and from the companies having a wider geographic footprint (mainly within Europe). Since more resources will be involved, we will be faster to the market with new services and can also leverage the offerings LINK can offer to our customers. Lastly, they will benefit from more structured customer support, so we are convinced both our and LINK’s customers are gaining massive benefits through this acquisition.

What challenges and opportunities do you see our organization or industry facing in the near future?

Resources and regulators. We strongly believe using the best technicians will bring the best results, but we must acknowledge that resources are scarce. So continuous recruitment is important, but also leveraging the resources we have through LINK. In the market we can implement services rapidly, but the traditional MNOs and regulators tend to be slower in responses and adapting to new services in the market. Time to market can be slow and implies long processes which are often challenges to cope with.

We look forward to offering our customers new opportunities for their customer engagement and optimizing our international connections even more. To learn more about the acquisition or discuss what we can offer your business, 

Jeroen Brüggemann on Tismi acquisition

As of April 15, we have entered into a definitive agreement for the acquisition of Danish company, MarketingPlatform.

 omnichannel marketing platform and integrated customer data platform (CDP) are the perfect additions to our CPaaS offering for our customers. The platform connects to email, SMS, apps, web, and social media and will enhance our multi-channel marketing campaign management, strengthen our email and mobile messaging user interface, and expand customer data management. This is a great opportunity for our 40,000 customers, and we look forward to our work with MarketingPlatform.

To read the full press release, please click 

 LINK x MarketingPlatform

We just wrapped up our first LINK Hackathon! Learn more about how it went and what the winning idea was.

Two weeks in advance of the two-day LINK Hackathon, LINK engineers were put into 12 teams and given the task: to build a prototype of a new CPaaS product, service, or component that adds value to customers, creates a unique experience, or solves a problem. During this time, they were able to get familiar with each other, come up with a team name, and discuss ideas. After the two weeks were up, they had to decide on one idea to work on during the two days.

During these two days, teams collaborated and created online instead of in person this year. The first day and a half was focused on building out the specific idea and creating a visualization for the jury, with the second half of the last day dedicated to pitching the ideas to the panel and the prize ceremony.

Each team got five minutes to present their idea, answer questions, and receive feedback. The panel judged the ideas based on the following criteria:

One of the challenges teams faced was coming up with an idea that was balanced: something that was feasible, not already a reality in LINK, and not too big to manage and implement. With all of LINK’s products, there were a lot of directions the teams could go in.

In the end, the winning team of our LINK Hackathon included:

They initially started with four ideas, narrowing down to the winning idea by drawing a workflow, discussing dependencies, and determining feasibility. They were able to rely on each other’s knowledge to brainstorm ideas and build a proof of concept.

Their idea was based on allowing end users to join campaigns themselves. Instead of businesses and brands having to include them in the original campaign, customer can be proactive. For example, our LINK Conversations product, and associated 

 allows businesses to send out campaigns to specified numbers. With the winning idea, businesses can create a QR code or SMS code that allows potential customers to add themselves to an 

campaign. This has the potential to work on any communication platform beyond SMS, whether that be WhatsApp, Viber, or another channel. Furthermore, it could even work without a specific phone number and on any device. This is because it’s a conversation created using the link the end user has.

This is a great way to onboard end users and potential customers, lead to more conversions, and build retention as it’s the end customer who starts the relationship by joining the campaign themselves.

“We are excited about our idea and happy to have won, but the other teams’ ideas were also very good. There were many great ideas were presented, and everyone did an incredible job. I was surprised how many of the other teams’ ideas can actually be integrated with each other or our idea to create an even better solution,” said Oleg Vasilev of the winning team.

“Few things give so much joy and energy as bringing people together to be creative. During the LINK Hackathon, we saw some amazing ideas, but more importantly we saw new relationships built between our engineering teams. That is true value!” says Jenny Rudenstål, LINK Mobility Development Director.

has been accomplished, and we look forward to our second annual hackathon next year!

LINK Mobility Hackathon 2021 winners

LINK Days 2021: Culture, Climate, and Creativity

Even before the pandemic, our company-wide gathering became digital three years ago. We continued the trend this year with over 550 employees collaborating digitally across 18 countries over three days. Learn more about what our LINK Days 2021 involved!

As a reminder for current employees and an introduction for new employees, we reviewed LINK’s history and future outlook during LINK Days. Founder and Chairman of the Board Jens Rugseth was interviewed about the history of LINK, making us all feel part of the movement. Being able to understand our past and where we came from helps us to plan where we’re going, including our five-year strategy.

We were also treated to a video of our management team talking about their experience with our company strategy and what it means to them – while sharing a personal aspect of their lives, whether that was biking, cooking, or hunting.

Our values were present each day of our digital company gathering: united, dedicated, and enthusiastic. Our external speakers and group activities all related back to our core values and how each and every employee can work by these values to contribute to the success of LINK.

Cultural differences and cross-country collaboration

One of our main themes for LINK Days 2021 was cultural differences and cross-country collaboration. As we continue our growth and expansion, we must think more and more about our cultural differences, how we can use them to our advantage, and how they relate back to our values. Julien Bourrelle, our other external speaker who is an author, TEDx lecturer, and rocket scientist, brought his expertise on bridging cultural differences to present new ways of working and interacting with each other.

This led to one of our workshops: cross-country teamwork to discuss cross-culture communication and challenges and what our values – united, dedicated, and enthusiastic – mean to the different cultures across 18 countries. We also looked at our LINK culture today and where we want it to be, identifying the current culture gaps.

Our globalization may bring some challenges to LINK, but we can celebrate our differences and use them to our advantage.

One of our main themes for LINK Days 2021 was cultural differences and cross-country collaboration. As we continue our growth and expansion, particularly with our Soprano Design acquisition that now means we are a global company, we must think more and more about our cultural differences, how we can use them to our advantage, and how they relate back to our values. Julien Bourrelle, our other external speaker who is an author, TEDx lecturer, and rocket scientist, brought his expertise on bridging cultural differences to present new ways of working and interacting with each other.

Another topic we focused on during LINK Days 2021 was innovation and sustainability. Sylvija Seres, an expert on these two topics, presented and shared new knowledge with all of us all about how we can balance the triple bottom line: people, profit, and planet. She discussed how innovation and sustainability are things that everyone can take part of and aren’t just dedicated to one day a year – they are meant to be a part of our day-to-day lives. This led to another workshop: working in teams to find creative ways for LINK to be more environmentally friendly, either internally with our employees and ways of working or externally with products and customers.

Currently, many of our products contribute to our goal of being more climate friendly. For example, mobile invoice through SMS means that paper invoices are avoided, saving on paper, stamps, and delivery. Retail discounts and offers send over mobile phone also saves on paper as the promotions are digital. When it comes to logistics, ensuring accurate deliveries with SMS and other channels the first time means fewer delivery attempts and less CO2 pollution.

To kick-off our dedication to climate action outside of the products we offer, we signed up for Challengize, a social platform for health and team-building where companies can track employee teams and their workouts. With our LINK Challenge for Climate Action on Challengize, we promised to give a charitable donation to an environmentally-focused NGO based on how much everyone exercised on one day. The charity we chose to donate to is a European NGO that works to preserve and restore forests around the world. We encouraged all employees to get out and exercise for an hour and a half during one of the LINK Days as part of the challenge to raise money. In just this short time, we raised 10,000 euros! Our team challenge will continue over the next four weeks.

Our Incredible Host and Success of LINK Days 2021

Not only did we cover the topics of LINK’s history, strategy, and values, climate action, and cultural differences with our leadership team, external speakers, and group workshops, but we were also led through LINK Days by a host: Jon Ensor, a British magician and presenter who entertained us with tricks and kept the show running.

LINK Days 2021 were a huge success. We gained great insights from our external speakers, reviewed our company history with our founder, and were entertained by magic tricks. Most importantly, we worked together to find innovative ways to be more climate friendly and understand each other’s cultures better especially in relation to our values, with an active wrap-up to end the gathering. We look forward to next year’s LINK Days!

What's new? Stay up to date with LINK's latest press releases and announcements. 

News

Partners

The two largest Austrian messaging service providers combine their competencies within LINK Mobility Austria GmbH.

websms and SimpleSMS become LINK Mobility Austria

The two largest Austrian messaging service providers combine their expertise to become LINK Mobility Austria GmbH.

Graz/Vienna, Austria. April 20, 2021 – In the spring of 2021, the two Austrian messaging pioneers, 

, merged their activities and technical platforms under LINK Mobility Austria. websms will continue to exist as an online product brand. Customers and partners throughout the DACH region will benefit from a broader service and product portfolio, as well as full service for enterprise companies. With three locations in Graz, Vienna, and Wels, LINK Mobility Austria now serves a total of 6,200 business customers. LINK Mobility is responsible for the dispatch of more than 950 million SMS and WhatsApp messages per year in the DACH region. LINK Mobility Austria is part of the listed LINK Mobility Group Holding ASA in Norway.

“We are very pleased that LINK Mobility Austria has been able to put together the strongest product range that has been available in the DACH region so far. In the future, it will be a matter of integrating new technological developments, such as Rich Communication Services (RCS), into efficient communication solutions for our customers. This will also provide significant impulses beyond the borders of Austria,” explains Christian Waldheim, Managing Director at LINK Mobility Austria. While websms will be available as a product brand for small and medium enterprises (SMEs), the LINK Mobility brand will place a stronger focus on the enterprise segment and will thus sustainably expand its second economic pillar. The company’s core competence in the enterprise sector lies in the development of tailor-made communication solutions via a central platform – called Communications Platform as a Service, or CPaaS, solutions for short.

European center of competence with innovative product solutions

The knowledge of websms in the field of mobile communication of small and medium-sized enterprises has grown over two decades. This is very valuable for LINK Mobility Austria as competences from the Austrian entity can be shared across the whole organization. The self-sign-up process developed via an online portal from websms has been rolled out as a prime example throughout the entire LINK Mobility Group. “Due to the high demand for easy access into mobile corporate communications, we have developed an efficient and user-friendly registration system for SMEs. We are proud that in the future we will be able to be responsible for this customer segment and be able to spread our competence within this area across LINK’s European footprint,” continues Waldheim.

Platinum Partner-one

Across industries, we offer a wide range of innovative and scalable mobile services, creating valuable digital convergence between businesses and customers, platforms and users. As a CPaaS provider, we make mobile interaction and modern conversation easy. Including all aspects of mobile communications, we provide fast, global, and personalized messaging as a key driver in the business-customer dialogue of today.

Our communications and payments platform allows marketing, sales and customer service to automate engagement with customers across multiple mobile channels, combined with seamless payment capabilities to drive sales, gain customers, and increase customer satisfaction.

In 2001 we took the first small steps within the development of more intelligent mobile communication interfaces of our future. Since then we have become Europe’s leading provider within mobile messaging. We are now 500+ LINKers who strive towards transforming personalized communications with multiple and new channels and innovative mobile communication services.

As a CPaaS provider, we make mobile interaction and modern conversation easy. Including all aspects of mobile communications, we provide fast, global, and personalized messaging as a key driver in the business-customer dialogue of today. 


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