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RCS (Rich Communication Services)

Offering wide possibilities for rich interactions

Provide rich interactions with your customers directly in their messages inbox. With Rich Communication Services (RCS) you can enhance the customer experience with images, carousels, videos, maps, branding, predefined quick reply suggestions, and buttons – all within the text messaging system.

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Universal reach


Since the Google rollout of RCS on all Android phones in December 2019, RCS works on Android devices through the Android Messages app.

Opt-in ready


UserID is the mobile number. End-users’ consents are retrieved for SMS valid for RCS

Rich


Offers features similar to instant messaging apps, including conversational & advanced analytics

Features of RCS

Rich Media and Contents

You will be able to interact with consumers by using: 

  • Images, video, audio files, PDFs, and animated GIFs
  • Text without length limitation
  • Rotating carousels
  • Calendar events
  • Geo-locations
  • Predefined suggested responses

Conversational

  • Conversational agents can be plugged to RCS

Trusted branding

  • Brands can present a sender logo to be easily recognizable and authenticated as each sender is verified to avoid fraud

How to get started

User adoption is simple and straightforward. There is no need to download an app as users gain direct access to a range of brands and services from within the messaging app itself, allowing them to engage with virtual assistants to book flights, buy clothes, make restaurant reservations, and more.

 

Background of RCS

RCS (Rich Communication Service) is initially a GSM Association initiative to replace SMS & MMS. In 2016, Google created huge momentum for RCS by buying Jibe, an RCS platform. It consists of a universal standard internet-based messaging system defined by mobile operators and handset manufacturers.

Currently RCS is only available for Android. 

Do you want to learn more or get started? Contact us

 

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LINK Mobility is Europe's leading provider within mobile communications, specializing in messaging and digital services.

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