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As you’ve become more digital, have your customers noticed an inability to negotiate, complex or unavailable products, or longer durations required to close deals? According to Gartner, these are some of the most common barriers to buying and selling on websites.
One thing Gartner recommends is to “support a variety of commonly used collaboration tools to allow customers to get immediate help or negotiate.” This includes chatbots, like LINK Mobility Chat, as well as global chat apps, such as WhatsApp, Facebook Messenger, Viber, and other convenient communication channels, like SMS. Chatbots allow customers to reach out for help whenever and wherever needed, with the possibility for human escalation – convenient and easy for the customer; more cost- and time-efficient for your business. Additionally, by conversing with customers on the apps they already use, you improve the customer experience and boost customer satisfaction. With mobile shopping, such as through RCS, you can shorten the sales cycle and make online shopping even easier. The rich messaging experience is great for upselling and cross-selling. Furthermore, conversational messaging is a growing method of communicating. It improves collaboration and negotiation and gives customers a chance to voice their opinion, questions, and more.
Interested in how your business can use chatbots and commonly used messaging apps to communicate with your customers? Get in touch with us!
To find out the other ways to overcome these barriers, download the Gartner report on “Quick Answer: How Do We Overcome the Top Barriers in B2B Commerce Adoption.”
Gartner, Quick Answer: How Do We Overcome the Top Barriers in B2B Commerce Adoption. Sandy Shen and Mark Lewis, 20 May 2021.
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