LINK acquires UK-based company The SMS Works Ltd
The acquisition strengthens LINK's presence in the UK and provides additional growth opportunities in the local market through upselling opportunities and scaling SMS Works's developer-friendly API. The company's lean and technology-driven operating model has attracted more than 500 customers, delivering 120 million messages annually with a solid recurring revenue base. SMS Works has a strong foothold among software integration clients with high retention rates and consistent gross profit growth.
"We are delighted to welcome The SMS Works to the LINK family and look forward to building upon the strong commitment to customer satisfaction. The company's sustained growth and healthy margins aligns well with LINK's strategic and financial objectives," says Thomas Berge, CEO of LINK.
"We're incredibly proud of the business we've built and grateful to our customers for their trust over the years. Joining LINK marks an exciting new chapter for The SMS Works, and we're confident that the company and its clients will continue to thrive as part of Europe's leading CPaaS provider," says the founders of The SMS Works.
The transaction values The SMS Works at an enterprise value of GBP 4 million, implying an EV/ FY25E adj. EBITDA multiple of 6.9x. The company has a solid financial profile with revenue and EBITDA CAGR at 65% over the last 4 years. The purchase price was settled fully in cash.
For further information, please contact
Morten Løken Edvardsen, CFO & VP Investor Relations
+47 90 56 15 89
About LINK Mobility LINK is an award winning, leading global provider of mobile messaging and communications platform as a service (CPaaS) solutions for increased engagement. The company serves enterprise, SME and government customers. LINK offers a wide range of innovative and scalable mobile solutions, creating valuable digital convergence between businesses and customers, governments and citizens, platforms and users. LINK has more than 50,000 active customer accounts globally and exchanges more than 20 billion messages a year. LINK is listed on the Oslo Stock Exchange under the ticker LINK. For more information about LINK, please see www.linkmobility.com and follow LINK Mobility on LinkedIn.
This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.