We were delighted to speak to Insparya on their recent implementation and use of the WhatsApp Business API and LINK’s SMS messaging gateway services and to hear about some of the benefits it has provided to them.
We have been working with LINK Mobility for almost 5 months. We decided to choose you as a provider because you’re reliable and have very powerful and well-documented integration APIs.
We use your products to try to shorten our acquisition funnel by getting information from our patients via WhatsApp in order for our clinical team to make an online diagnosis.
We have only been using the WhatsApp Business API for two months, and already we have been able to connect with more than 2,700 potential customers and receive the information needed from 50% of them. From this 50%, we generated 70 new customers, resulting in a positive ROI of more than 1000%.
We also reorganized our contact center team more efficiently, assigning two people to fully work with the app we created to join LINK’s WhatsApp Business API solution with our contact center team.
Recently we have launched the option of sending SMS, using LINK’s API. This means that we have a complete tool that allows everyone in the contact center to send personalized messages and templates straight into the customer’s mobile phone.
When it comes to other results, we were able to:
It would be great if we could shorten the acquisition funnel even more.
COVID meant we needed to boost our online channels, but it has not affected our overall sales. WhatsApp is an effective communication tool that we believe has helped a lot of people stay in touch with Insparya during these difficult times.
We use a whole range of communications, from push mobile notifications to email, phone calls, and physical documents. Each of them covers a stage of our funnel, but WhatsApp is an especially important tool for transforming the customer experience and communicating to customers on the channel they already use.
We want to always keep moving and adapting to new trends. Mobile will play a big role for us, similarly as it will in all sectors that need instant client communications.
Interested in learning more about how we can help your organization? Get in touch!
Paulo Ramos, founder of Saúde Viável, together with Cristiano Ronaldo, taking into account the success achieved in Portugal after more than 12 years of experience, with more than 40,000 transplants performed, decide to create Insparya. They are a Clinical group exclusively dedicated to diagnosis, treatment and research in the area of alopecia, with clinics in Portugal and Spain. Insparya combines the specialization acquired and a strong commitment to technological innovation.