LINK shares advice to retailers in The Guardian's Future of Business report

In the article Marketing Manager, Hannah shares how valuable mobile messaging remains for retailers, especially those looking to bridge the gap between their physical and digital environments. With growing popularity in channels such as SMS, RCS and WhatsApp, more brands are turning to mobile communications to engage their audiences in the place they already love to be...their phones!

"Beyond just buzzword status, the world of retail is facing blurred lines between physical and digital experiences that both engage customers and attract ROIs for brands."

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